The music industry generated $30bn globally in revenues in 2023, with $7.1bn spent on A&R and marketing alone. With such figures being spent on artist promotion & development, there is a huge risk of labels not being able to recoup their investments. However, in the music business, success is dependent on luck – to a significant extent. Executives and even the most seasoned A&Rs often do not know for sure which songs in a recording artist’s discography will guarantee profitability, even if the artist is already established. If the artist happens to be new to the music industry, their chances of achieving commercial success are even slimmer. But what if historical data could be used to determine – and even guarantee a hit record... EVERYTIME?